Easy Product Launches According to Robert Plank

I got an email today from Robert Plank about product launches. He says, “All a product launch is, is a bunch of emails.”!

Robert Plank has a unique twist and just about everything, but one thing I know….he does what he says and it works. Yep, he’s one of the unique IMer’s that actually talks about what he does and how he makes money. Some might think he’s a little harsh or a “take no prisoner type of guy”. Truth is, he knows what works, he tells ya and then doesn’t want to hear any whining about why you’re not making money!

If you’re on any internet marketing lists, then you know all about “Product Launches”, and you’ve more than likely been abused by them. Honestly, I can spot a product launch before it even hits my inbox…..I don’t care what they’re promoting, I won’t open any of their emails.

Plank sent me an email that really simplifies product launches…makes it easy for simpletons like me to wrap my head around. You don’t need to go through some big process if you have a product or service to promote. Robert makes it real easy, in fact he talks about how he simplifies the process of product launches. Instead of telling you about it, I’ll just paste the email here: (hope its ok with Mr Plank)

All a product launch is, is a bunch of e-mails.

It doesn’t have to be any fancier than that.
None of this “on day 17, tell them you just
remembered about a leaked chapter of the e-book
you just wrote…”

Screw that!  That’s too much stuff to remember.
If you’re launching something, just think of five
reasons they would want what you’re offering.

Or five things that would STOP them from buying
and your reason why that objection doesn’t matter.

Then that’s five quick e-mails.  At the end of
each e-mail give them a place they can go and
order.

The problem with “product launch formulas” is
you’re expecting people to open and read every
single e-mail you send them.  They just won’t.

People are subscribed to so many lists.  You
might say one wrong thing in today’s e-mail and it
gets filtered.

Or they just don’t notice your e-mail.  Or they
open up your e-mail in one tab, along with a bunch
of other e-mails in other tabs, and forget about
clicking on your message… oops.

They might even read your e-mails out of order.

So my advice is just send them whatever is
easiest for you to write about.  The order you do
stuff in doesn’t matter.  All that matters is you
send more than one e-mail.

Big hint: one quick e-mail to your list doesn’t
make it a launch!!!

Here’s something interesting.  I had my first 25K
month back in 2007.  You know what I did?  I
e-mailed my list with a different offer every day
for an entire month.

My goal was an average of a thousand bucks each
day.  Some days I offered new products.  Some
days, old products.  Some days, resale rights.

Was I dead tired at the end of that month?  You
betcha.  Did I hit that 25K goal?  Yesirreebob.

Did my income take a huge drop the next month?
You better believe it.  You can’t offer resale
rights every single week and expect that offer not
to get worn out.

Instead of having one offer a day, just have one
offer a month.  Five launch e-mails for each
offer.

If you want to do 1 e-mail a day for 5 days,
great.

But even an e-mail every other day for 10 days is
fine.  Or one e-mail every third day for 15
days… now you’ve spent two weeks launching a
product, great job!

I will allow you to re-mail for the same offer.
In fact, you have to if you want people to read
your stuff.  And next month, you can do it all
over again.  Just blend your content and pitch!

Did you like what I told you today?  Great, let’s
keep that party going if you haven’t joined yet:
Robert Plank Copywriting, Email Marketing and Product Lauches

Have a super duper fantastically terrific day,
Scott!

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Secret…..How I Learned PHP!

Someone asked me, “How do you know so much about PHP?”.

Short answer…Robert Plank! And he has a course called Hypnotic PHP designed especially for interent marketers, actually marketers of any kind can use the material you learn in this course about how to use php effectively to create more sales and bring in more money!

Back to the above question…….it really gave me a good laugh!  I really don’t know a whole lot about how php works, but I can copy snippets of php code and use them when building websites.

About three years ago I heard the term “php include” and was introduced to the concept of using it to build websites. I was totally baffled by the thought and the concept.

Now I use php includes in just about every website I build, and I use php includes easily in my Xsitepro websites. Sometimes I’ll insert a php include that points to an empty file, at the beginnning, middle or end of a webpage. As long as the file that is being “included” is empty, nothing will show. However, you can add anything to that empty file, at anytime, and the content will immediately show up.

Let’s look at the code for a simple php inlcude.

<?
php include (“page.html”);
?>

Where ‘page.html’ can be any page with text or html coding. For instance, let’s say you insert the php include in the beginning of your website article. If ‘page.html’ doesn’t include any content, your webpage will simply consiste of the basic article. However, if ‘page.htm’ had the following html coding:

<p>This article about php includes is one of the best I’ve seen, be sure to read it completely and check out the rest of the articles about php coding on this page.</p>

You would then see the above sentence wherever you inserted the php include.

It’s really amazing what you can do with php includes, and this is only the very basic of basic php code snippets. In one of Plank’s warrior forum blog posts he reveals a very simple php code snippet designed to rotate images, text, files or just about anything on your webpage. A simple piece of code that brilliantly rotates content….that means keeping information fresh on your website without having to edit it constantly.

Bobby Plank (I bet he would hate being called that….I kinda enjoy annoying him ) has produced a brilliant set of tutorials in the form of pdf’s and screen capture videos covering a gamut of php code for the internet marketer. Too many products to mention…but that is my secret source of figuring how to use php when building and designing websites.

My goal with this blog about Xsitepro is to help as many people as I can. In some cases that might be a newbie who doesn’t know the meaning of ftp…..or maybe you’re more advanced and are interested in learning how to use things like php includes…..hopefully, I can add to your knowledge which will encourage and help you to build the most effective websites available! Keep in mind, xsitepro is a platform or application used to build websites……very good websites, but they only become very good once you began to learn and implement things like php, advanced html coding and maybe a little javascript. So….make sure you invest some time in learning how to create one extra effect…..and that my friend will cost you the price of an ebook, seminar, video series or maybe a webinar or two.

So….check out Robert Plank’s blog, he has a lot of coding and marketing information there that won’t cost a penny. His latest post is on an unusual approach to membership sites….worth checking out. Also, he has all or at least most of his products listed in the right navigation bar….check those out, buy them one at a time and learn how to get a jump on your competition.

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