How Search Engine Optimization Affects Article Marketing

Search engine optimization and article marketing have to go hand in hand if you are going to have a successful article marketing campaign. Your attention to detail and finding just the right keywords are essential, but so is learning how to use them properly.

Search engine optimization, or SEO writing is using keywords or keyword phrases to help you gain better results and better placement for your web pages in the search engines. Knowing how to write well and come up with good content is incredibly important but just as important is knowing how to use keywords effectively throughout your article to get best results.

To know how to use keywords effectively in your sales efforts and article marketing campaign you must first have a firm grasp on what they are and how they are used.

Keywords and keyword phrases are what the consumer will or is likely to type into a search engine as they try to find a solution to whatever problem they are facing. Whether trying to find the best television, best car, best way to stop smoking, lose weight, earn more money, find a job…most people are going to try and do some research to find out what others are saying. It is either a word or a phrase that they, the consumer, are likely to type in to find information concerning the product or service you are trying to promote.

Learning how to incorporate your keywords into your writing and article marketing efforts can be tricky. Search engine spiders scour the Internet looking for the phrases and keywords that are most likely going to match what the searcher is looking for. The concept suggests that the more it sees that keyword or phrase in your article, the better the chances are that it will show your article as a result.

There is a temptation, though, to overuse that keyword throughout your article which was done by many, this is called keyword stuffing their articles and makes them almost impossible to read. They tried manipulating the search engines by stuffing keywords in articles but the search engines caught on and now penalize those who try and do this.

What they now do is look for natural usage of not only the keywords but the language surrounding it. This concept is called Latent Semantic Indexing or LSI. The search engine spiders will look at words that are commonly used in topics similar to the ones you are writing about and will judge an article based on that. If there are too many times that a word or phrase is used it will send up a red flag indicating intentional overuse of keywords and that you don’t want because your article marketing efforts will be hurt.

The best thing to do is to write naturally about a subject. Try to cover all the bases and help the reader make as well an informed opinion as possible.

If you are wondering how much to use your keyword or keyword phrase in your writing and article marketing efforts, try to have that certain keyword or phrase used once every 100 words. This will be plenty of times for the search engines to know that you are covering the topic and will help both your readers and article marketing efforts that you have in the future.

You can get your Internet Marketing business started most easily if you start writing articles and to get yourself that independence you not only crave but deserve. Article Marketing Automation is almost like cheating the system because it increases the exposure of your articles exponentially.
Using articles to promote your products or services is the best way to drive traffic to your website. If you learn how to use articles properly or hire someone to write your articles and you are going to find buyers who won’t only buy your materials but will trust you and just might return and purchase more of your material. Done correctly, article advertising can help you achieve terrific successes.

After writing your articles you need to distribute them across the internet. The easiest method to distribute your articles is to set up several article directories and submit your articles to each article directory. Doing it this way can take forever! Instead of submitting manually you could automate by using Unique Article Wizard which submits UNIQUE versions of your article to over 3000 different article directories, there is another Brad Callen’s article submitter which is second best, you only pay for it once and it submits your single article to 300 directories.

Here’s a FREE Ebook for you to download called Attrack Highly Targeted Free Traffic with Unique Content to Your Niche Blogs Automatically using free unique articles!

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Article Marketing Automation Saves Article Marketers Lots of Time

Article Marketing is a tried, true and effective method of marketing your xsitepro websites. You can brand yourself as an expert. You can pick up external one way links back to your xsitepro webpages. You can set up landing pages with xsitepro and promote just about any affiliate program available. Xsitepro is the perfect platform to take advantage of article marketing and I though you might be interested in some of the more advanced strategies and methods that article marketers use.

Article Marketing Automation is the answer to all those who do not have the time and energy into making a article marketing campaign work. Article marketing can be incredibly successful as many Internet marketers have witnessed first hand but it can become a long drawn out process that will drive many struggling to find the time needed to get your business off the ground. It could be because you have another job that you are still working but trying to get enough income to allow you to leave. It could be because you want to spend your time with your family or out fishing, reading a book, taking a hike or anything else you would rather do than work. For those who are trying to get a lot of work done in a small window of time, there is Article Marketing Automation.

One of the most frustrating and time consuming parts of undertaking article marketing is placing your article in enough places to get the maximum amount of exposure. Article marketing is easy and cheap to do but is incredibly time consuming trying to get published in all the places you want to be.

This is where Article Marketing Automation comes in and helps you. Article Marketing Automation is a network of independent sites and blogs that have agreed to distribute articles for other Article Marketing Automation network members.

The great thing about this is with the large size of the growing network (at over 2,000 members) you will be getting an increasingly larger number of sites and blogs will be giving you a much larger number of links to your sites.

Article Marketing Automation is not only the most time effective and cost effective way of article marketing around, it is growing naturally. It is capable of getting you ranked on the first page within just about 3 weeks (and they provide training to accomplish this). It will not only distribute your articles widely, it will give you relevant content for your own websites and blogs.

How Article Marketing Automation works is after you have either written an article or had one written for you, you submit it to the Article Marketing Automation network…and that’s it. It’s nothing complicated, just that simple. What happens next is your article will be distributed to relevant sites giving you exposure, links, and building your authority and traffic.

Article Marketing Automation comes with training on how best to utilize the network and get the most out of your efforts. They will show you how you can see dramatic increases in your ranking over the next two and three months. They want you to be successful. They need you to be successful for this network to work The more success you encounter, the more others will encounter as well.

Article marketing is a great and easy way to break into Internet marketing and to get yourself that independence you not only crave but deserve. Article Marketing Automation will give you more chances at success in a quicker time-frame and will give you a large network of people to help you make it to the top.

Article marketing or article advertising is a great way to get attention to your products or services, if it is used correctly. Take some time to learn how to do it the right way or find a good ghost writer to do the work for you and you will find customers who are not only willing to buy from you, but trust that you are going to meet their needs and may come back to you for other purchases. Done correctly, article advertising can help you climb to the top and make you a success.

Distributing your articles can be accomplished in many different ways. The simplest is to open up several accounts at some of the article directories and submit your articles one at a time to each directory. This obviously can take quite a long time. I use a service called, Unique Article Wizard which automatically submits unique versions of your articles to over 1,000 article directories, there is another Brad Callen’s article submitter that is quite good and offers a free version that works great.

Here’s a FREE Ebook for you to download called Attrack Highly Targeted Free Traffic with Unique Content to Your Niche Blogs Automatically using free unique articles!

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Free Article Spinner Online

Article Marketing has been the cornerstone for many online and offline businesses. There’s no denying that articles generate traffic and will continue to do so for future. You can write a new article for each keyword and then write multiple versions of that article for maximum effect. However, there is a better way of creating all those articles so that each article you place on your Xsitepro Website is unique!

You might have said at one time “The best things in life are free”?

Well, I think that’s true on the internet.

I was reading a post in a famous Internet Marketing Forum called Earn1KADay and found a link to a free article spinning site. I really didn’t expect to find anything of any quality, some kind of poorly designed script or just some below average giveaway in an attempt to get my name and email address. Holy Cow…I was shocked.

I’ve been using Power Article Rewriter to spin my articles into unique and readable articles….and this free service was almost as good!

I won’t get into the reasons for using spun articles but will say that I get very good results with them.

OK…., here’s the link to “The Free Article Spinner”. I dare you…check it out!

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Original Content, Reprint Articles or PLR Articles?

There was a question in the Xsitepro forum regarding original articles or original content and reprint articles. The writer wanted to know which is better. Here’s his question:

Currently I write all the content for my sites myself. I have seen some articles on Ezine that I am interested in and believe would add value to my readers. My question is this, does google give higher rankings to sites that are entirely original in their content? Can it be damaging in anyway to start adding ezine content which may already appear on a number of other sites?

Thoughts and comments much appreciated

Someone said:

That said, Matt Cutts, from Google has mentioned that duplicate content throughout a site would most likely not fare well.

Personally I think Matt Cutts can be a misinformation agent at times. Google would love to see everybody use original content and nothing else….but from a practical point of view, it’s not going to happen.

My Answer to his original question:

Thought I’d take a stab at making a comment about your questions.

Your questions are common and have created countless conversations in forums, ebooks, reports and any other guru type mediums around! Needless to say all sides of the issues have followers.

In my opinion you can consider the article question for a couple of perspectives.

The first perspective involves the experience of your website visitor. Will a reprint article from Ezinearticles add to your visitors experience? Often times, a quality article that has been published elsewhere has outstanding value and if it keeps your visitor on your site….well, you accomplished part of your goal. Chances are they will consider your website a good source for research or information. Chances are they will come back. Remember, most website surfers have no idea that article directories exist and don’t understand the concept of reprint articles….all the better for you.

Score 1 for the reprint articles

You mentioned that you write a lot of your own content. Most internet marketers, seo experts, webmasters, guru’s and on and on….would agree that an original article is worth more than any reprint article. That is if the article is factual, interesting and oozes with passion for the subject at hand. Seriously…..a well written orginal article is worth it’s weight in gold from every aspect of online marketing.

Unfortunately for those of use with more than a couple of websites would find it next to impossible to create original content for all our sites, so using plr or articles from article directories is an answer to our content problems. Personally I’ve gotten good results with PLR articles with little to no modification.

One thing you can do with PLR articles is do some brief edits. You always should rewrite the title, insert your own keywords and rewrite the first line of every paragraph and the last line of the article. I’m sure not everybody would agree with me, but it works on my sites and blogs.

One thing you can do with Reprint articles or PLR articles is to write a brief introduction paragraph, include your keywords and then write a quick and brief conclusion…..again, using your keywords. The brief introduction and conclusion text helps to add to the uniqueness of your webpage and article. In other words, your webpage will be significantly different than someone who just uses the reprint of plr article for webpage content.

I know I’ve wondered from your question, but I’d like to metion one more thing for your consideration. Imagine you create a website that has 10 pages of original content and let it sit for one year without doing anything to it. Now imagine you create another website with 10 pages and then add 4 articles a month…..which would rank better…which would attrack the search engine spiders? Activity counts, don’t just let your site sit idle for a year, you’d be better off dripping in a few reprint or plr articles over the course of a year than doing nothing at all.

Bottom line….the more original your website and website content….the better!

How’s that for some food for though

Scott

The person responded with:

Thanks for the discussion people. It’s really useful to hear your thoughts (and good to hear some positive feedback on my website – thanks IM Marks!).

I had come to a similar conclusion that it was better to to add unoriginal content than to leave your websites dormant for extended periods of time. I liked your ideas about changing the first line of each paragraph or writing an introductory paragraph. That would work pretty well for me but is it breaking copywrite if you edit or modify the article in any way? I have used ezine in the past and I believe it forbids it?? Is that correct?

And I said:

Yes, that would be breaking the rules as they apply to reprint articles….the type of articles you find on EzineArticles.com. With reprint articles you can make the page more unique

by adding an introductory paragraph before the reprint article
and a conclusion paragraph after the article.

When I talked about editing titles and paragraphs, I was referring to PLR or Private Label Rights articles. These are articles that you can purchase with the express purpose of editing to your heart’s content. You might be able to find some plr articles in your niche by doing a google search for your niche and PLR or private label rights. Or check out the Warrior Forum, you can also find people to write articles for you starting at around $5 an article.

Hope I made that clear enough….let me known if you’re still confused.

Scott

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Article Marketing and Internet Marketing …What is it?

Internet marketing and article marketing are not the same thing, because internet marketing is a broad concept with many smaller concepts beneath it, and article marketing is one of those smaller facets of internet marketing. The reason why these two concepts go hang in hand is because no internet marketing campaign is complete without some form of article marketing. Internet marketing and article marketing go hand in hand because using articles to market yourself, your website or your affiliate products is absolutely vital in creating a complete internet marketing solution.

Article Marketing and Internet Marketing …What is it?

As mentioned there are many ways to market a product or service online and that process is appropiately called internet marketing. However, most forms of internet marketing have costs of some sort, because advertising isn’t free. That’s why article marketing has exploded in the last year or so…because article marketing won’t cost you a penny. This unique form of marketing was popular long before ecommerce was a big thing. For as long as mass print methods have been available, businesses have been marketing themselves through article creation, by offering something of value to print medium like widely read newspapers in exchange for a byline or a small advertisement. Article marketing is a beautiful thing, when it comes to internet marketing or ecommerce because your information is disseminated throughout the internet building a name for your self while creating the ever elusive network of backlinks to the products or services you want to sell or promote.

When it comes to article marketing, there are numerous benefits and features to consider.

- Article Marketing will bring you those needed backlinks from the article directories to your affiliate products or website. This is important because Google will place more value on your website when it notices that there are many links pointing back to your website.

- By providing value in the articles that you create, you will be establishing yourself as a trusted authority on the keywords, niches or subjects that you are writing about. When readers know they can count on you for real, honest information, they will keep coming back for more.

- The all powerful resource box can make you a lot of money by including a link back to your website or affiliate product, the more articles the more traffic. These traffic sucking backlinks will bring a surge of traffic to the products, website or service you are trying to sell, might even get you to page one of google.

- If you focus on creating articles that have been properly optimized, using search engine optimization techniques, your website traffic will increase greatly and if you submit your aritcles to directories where everyone can use them, the backlinks and pagerank will increase greatly.

For these reasons, it is absolutely vital that article marketing be a facet of any internet marketing plan that you put together. As I mentioned, there are many different ways to market and promote your web site, however, I’ve disclosed one of the most important methods…that of internet marketing with article marketing which presents a call to action for the readers of of your articles, encouraging them to click the link to your website for more information on the products, services, websites and even affiliate products that you are attempting to market!

I can guarantee you 710 quality, 1 way links in 2 hours flat! Perfect Article Submission

When combining Article Marketing with Internet Marketing you need to learn how to use Signature Files to Gain MORE Visitors. Super Affiliate Handbook

Are you Targeting the wrong keywords? Find out in Josh Spaulding’s Article Marketing Domination

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Xsitepro and Adsense

I was reading through the xsitepro forum and someone asked the question. “Is anyone making money with Google Adsense?”

This was the response:

There is a guy named Tim Gorman who made over $100,000 last year from Adsence with about 50 five page mini-sites.

He doesn’t use Xsitepro but he should because his sites look like ****.

He makes the sites and then uses article or “Bum” marketing to get traffic and ranking.

Here is a video interview he made
http://video.google.com/videoplay?docid=-4476285132548290736
_________________

I suspect most people these days are not making very much money with Google Adsense. It takes a well established website or blog with substantial traffic in order to make some decent money with Google Adsense. The days of getting rich by placing adsense on your site and cranking out the sites are long gone.

I would go so far as to say that you might want to entirely remove adsense from you sites if you’re not making any money and try to monetize your websites in other ways…banners, sell space, affiliate programs, or your own products.

In the above quote the poster refers to Tim Gorman. I just purcased some video and audio classes from Tim, he creates his wealth by using a modified Article Marketing formula. It’s close to Bum Marketing, but he has smartly created a substantial income for himself and family by working with articles and marketing with articles.

It’s amazing to see the power of pure persistence and sticking with a simple and single monetization model. Article Marketing has definetly paid off for Tim

Tim is a great guy and spoke 2 years on article marketing. He’s in the service and works his internet marketing business part time……amazing for crappy looking sites

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