Mchenry Firewood Listing Optimized for Firewood Mchenry in Xsitepro Local Business Template

January 31, 2011 by  
Filed under Xsitepro Business Directory Template

I just got done adding Mchenry Firewood to the Best of Mchenry local business portal. The Xsitepro Business Directory Template continues to produce great results. I created the webpage for Tom’s Mchenry Firewood Delivery in the portal along with adding his listing to the links page and finished about 4am my time. I got up at 10am and found his listing at number 7 in the SERP’s for Mchenry Firewood. Just amazing!

I’ll do some backlinking for “mchenry firewood” and “firewood mchenry” over the next week or so and see what happens. Tom’s a great guy and delivers well seasoned firewood in the Mchenry, Illinois area. I purchased some firewood from him and he said business is down. So I offered a spot on my directory trying to help him out.

You can read more details on how I developed the listing at Mchenry Firewood Delivered.

I added a feature to the Best of Mchenry Local Business Portal. One feature could be a real money maker for you. As you can see from the screenshot below, there are 4 featured advertising spots across the top of the page that contain an image and are above the fold. Three smaller ads come first and then there is a larger featured ad that contains an image with some advertising text. See screenshot below.

Featured ad for local business template featuring Mchenry Firewood

Let’s look at the “Directory Featured Ad”. Currently on this site there are 3 ads that are randomly rotated with each page refresh and are visible on every page of the website. As you can see there is a 200 x150px image that is floated to the right. The title is a h3 tag and there isn’t any limit on the text but ideally you wouldn’t want to make it larger than the image.

If your xsitepro local business directory is getting some decent traffic the “Directory Featured Ad” becomes a hot property. I haven’t tested this, however, I would think that you would want to limit the number of these ads from 5 to 10 advertisers. Of course it all depends on the traffic. If you’re getting 10 or 20 visitors a day then 2 or 3 ads would be the max. If your traffic increases to 500 or 1000 uniques a day then 5 or 10 ads would work great. You could even charge from $100 to $500/month per advertiser.  You might even offer the space to a single advertiser for a premium price and turn off the rotation.

Take a quick look at the 3 small ads across the top of the pages. At this time they are fixed and don’t rotate. However, as traffic increases I will began to rotate ads in these spots also….. more on this latter.

For now the Mchenry Firewood ad will rotate with 2 other ads. Mchenry Firewood is a seasonal business and I’m sure the owner will want to shut the ad off for the warmer months. This brings up one more point. Pricing can be on a month per month basis but you can give discounts for purchasing 3 months, 6 months or 1 year at a time. This will guarantee your client a spot for future advertising. Another approach would be to include a links listing for some given purchase such as Firewood Mchenry.

Hope this gives you some idea how powerful Xsistepro is and can be. More will be coming on the Xsitepro Local Business Portal Templates!

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