Local SEO Targets Brick and Mortar Businesses
March 27, 2009 by Scott
Filed under Xsitepro and Offline Marketing
Xsitepro is the perfect program for starting your own Web Design Business. As you grow in knowledge of xsitepro, websites and search engine optimization you will be in a better position to truly help your clients. One of the areas I focus on is Offline Marketing, which means selling your web design and internet marketing skills to brick and mortar businesses. Below you’ll find some information that will help you in your attempt to understand how Local SEO works and how you might use it to help your clients make more money!
If you’re interested in working with brick and mortar businesses then it will be essential to understand how Local SEO works. Local SEO can best be described as optimizing or listing your clients business so that it shows up when someone is search for something like Chiropractor in Miami.
Although local seo has been around for a couple of years, google especially has focused their efforts on how to use this method of search effectively. After all, Googles focus is on the person doing the searching….they want to satisfy the searcher. What better way to satisfy someone searching for Chiropractor in Miami than to have a map, and other local results show up specifying Chiropractors in Miami.
Now, if you are the business owner, you want to totally own Googles Local Search for your specific keywords.
A local search consists of the ’search term’ plus a ‘geo modifier’, as in Mchenry Oak Flooring Contractor.
Local SEO is on-site and off-site optimization, which ultimately makes your website most relevant to local search queries
OK…you might be asking yourself, Why should I be so concerned about local search and local search seo?
Consider this fact taken from eMarketer, 2008….Online search influenced $471 billion worth of offline sales last year versus only $136 billion in e-commerce sales. I wonder exactly how many businesses are losing sales and income due to the fact that they can’t be found online….or worse, their competitors are listed in a place like Google Maps and not them.
Using your skills as an internet marketer can put you in a position to help those with offline or brick and mortar businesses. Prove your worth to them and you could be in for a small fortune. Just make sure you do it right. Do some research and get a handle on offline possibilities.
Take a look at this excellent presentation put together by Laura Alters on Local SEO.
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