Choosing The Best Website Builder For Your Small Business

August 15, 2010 by  
Filed under XsitePro

As a small business owner, your goal online should not be to just create an online presence, but a website that is actually profitable. Choosing the best website builder that will serve you is very important.

But before deciding on the choice of site building software you want, it is important for you to be clear about your goals for your website.

Far too many business owners end up creating websites that are no more than colorful online brochures of their company. They typically spend thousands of dollars paying for unique and fancy web designers to create colorful, but impotent sites.

As a small business owner and entrepreneur, you must never lose sight of what your objective should be when getting a site for yourself. It’s simply, to sell more of your products directly on your site, or to generate leads, which in turn you convert into paying customers.

In order for you to achieve that simple objective, you need three essential elements for your website. One is a professional look, the other is driving qualified traffic to the site, and last but not least is a solid way to convert the visitors into leads and sales which is what really counts to your bottom line.

Let me expand on the three points:

A Professional Look – If your objective is to generate leads and sales on your website, you must make a good impression in terms of the design, structure and not distract your visitor with useless bells and whistles that only harm your conversions.

A clean looking, attractive and easy to navigate website is essential to instill a trust factor in your potential customer.

Driving Targeted Traffic – This is something most small business owners struggle with, but it doesn’t have to be that way.

Don’t make the common mistake others make when choosing keywords to optimize your web pages for. If you go for broad terms, it’s incredibly competitive and a loser strategy by all accounts.

When doing keyword research, hone in on the keyword phrases which specifically, describes what your target audience would likely type into the search engines like Google, when they’re on the verge of making a decision to be proactive about their problem.

Converting Visitors – This is probably the most important aspect of your website. Getting traffic and having a pretty site does nothing for your bottom line. Only when you convert your online visitor to take some action does it increase the profits your make for your business.

When choosing the best website builder for your small business needs, always keep a keen eye on whether the program makes those jobs easier, faster and more effective. Don’t make the mistakes I see too many business owners make and get distracted by flash animation etc.

When you select a website builder for your business site, focus on which ones will save you time and money, and give you the most profitablity for your business.


Find out why Xsitepro has rapidly become the most popular choice of site building softwares for small businesses and solo entrepreneurs by visiting
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One Response to “Choosing The Best Website Builder For Your Small Business”
  1. site builder says:

    i have to recommend

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