Belcher Button Beats Buy Now

May 29, 2009 by  
Filed under Internet Marketing

Xsitepro users are always using a version of Paypal’s “Buy Now” button. So a discussion about the buy button may not seem important. You’re wrong if you think that way. Some dude by the name of Perry Belcher came up with some interesting stats regarding the graphical appearance and text of the standard buy now button. It’s all described below in a post from Internet Marketing Tips…Add to Cart regarding the use of a change for the Buy Now to “Add to Cart”!

Xsitepro users take notice!!! If internet marketers are using the text “Add to Cart”… should at least give it a try. Actually you should test this type of button versus what you are currently using now on your xsitepro pages.

What’s up with the “Add to Cart” payment button I’ve been seeing around for the last couple of months? Seems like more and more big time marketers are using this type of payment button on their sales pages these days. Come to find out….it’s for good reason :)

Once you see big name marketer’s using a technique that differs from the norm, you can bet that somebody has discovered a technique that increases conversions or sales…..and that means more profit! Be careful though, internet marketers tend to act a little like lemmings. Sometimes we copy techniques, colors, styles or fonts and before you know it everybody is doing it….problem is, that the change really was never proven necessary or successful.

The Belcher Button or Add to Cart Explained

Anyway…..I’ve been seeing everyone using this new “Add to Cart” button but couldn’t find much information about it. That’s all changed…thanks to fellow marketer Garrie Wilson…Behold we have the……………

Now we have “The Belcher Button”!

This is the button you’ve probably seen around that is orange in color and has “Add to Cart” for the text. You’ll also see the price above the button, both the regular price and the current price. Under the button you see another “Add to Cart”….this time in the standard hyperlink blue with an underline. Finally at the very bottom is a line of credit card images. Then the entire image is surrounded by a box composed of dashed lines.

Perry has tested his “Add to Cart” button or as he calls it, “The Belcher Button” on hundreds of sites in dozens of different markets. He has done explicit testing on the button and has found it to increase his closing rates from 35% to 320% over any other button around and he adds that he’s tested it in over 10,000 transactions.

Perry has given permission for anyone to use the button. Thanks be to Perry for letting this info out! Check out any of Perry’s stuff, he speaks with clarity and wisdom……and is someone you can learn a lot from. You can go to his blog at to read more.

Check out the video below where he explains in more detail the reasoning and results of the Belcher Button.

Here’s what the Belcher Button looks like!

Click for Full Image....Copy Clean Image at Perry's Site

Click for Full Image....Copy Clean Image at Perry's Site

Here’s a psd file of the image in case you’d want to change anything. However, I would be careful not to change anything except the prices. Jesus from Blue Square Web Design took the original image and created a photoshop .PSD image for anyone who would like to further edit the button

Garrie Wilson put together a set of images and files for the Belcher Button…..I was going to package some images for you however, for now he beat me to the punch! His package is awesome download The Belcher Button: Redux free of charge…..hurry though you never know when he might start charging $2.00 :)

add to cart, Belcher Button, increased conversions, free buy button

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